Kim Kardashian Success Magazine
Kim Kardashian has appeared on the cover of the latest issue of Success magazine for her fantastic results as a “Celebrity Marketer”. The magazine lists the numerous success Kardashian has had in the business world including: the DASH clothing boutiques, the Kardashian Kollection handbag line, the Kardashian Kolors cosmetic range, the Kim Kardashian fragrances, the Belle Noel jewelery collection, the Shoedazzle online shoe store and many more.
Shoedazzle.com for example was co-founded by Kim in 2009 and is currently valued at $280 million dollars. Members pay $40 a month and receive a pair of shoes, jewelery or a handbag from a stylist selected showroom. Just another of Kardashian’s successes.
Kim has come a long way since the age of 19 when she started her first business venture – cleaning out friends closets of unwanted clothing and selling it on eBay. She has also managed to get past the embarrassment of the Kim Kardashian Sex Tape, which was released by former boyfriend Ray J.
Kim explains her continuing success to the magazine, it’s all about goal setting: “Every six months my mom and I set goals and visions for what we want to achieve. Then we write a goal that is outlandish and outside what we think is our goal range.”
One of those goals was to have a fragrance, which was at one point an outlandish and difficult dream. Well Kardashian now has 3 fragrances and is said to be working on releasing a 4th. Kim says that pushing at the goals, no matter how high they are eventually pays off. Maybe not within a year or more and not always in the way you might expect.
Kim has a massive fan base to market her products to as well – nearly 7 million on facebook and nearly 11.6 million Twitter followers. So when she launched a product it is immediately in the face of millions of consumers.
However Kim isn’t looking to exploit her fans. “I feel like I’m giving my sisterly advice,” Kardashian told the magazine, “I’ll listen to fans’ comments and questions asking what skincare do I use or what fragrance I like, and I feel I’m in a position that I can answer those questions well.”
Kardashian also says authenticity is important. The Kardashians love the products they make. “People aren’t stupid, You really have to love what you do and you really have to believe in what you’re working for, for everyone else to believe you.” she said.
Kim Kardashian perfume launch
Before Kim Kardashian went on a romantic holiday with boyfriend Kris Humphries, she made a stop in Las Vegas to launch a new Kim Kardashian branded product. The new product is called “Gold” and is a Kim Kardashian designed fragrance available at Macys.
Kim appeared at the product launch in a sexy low cut gold, black and white dress and happily smiled for fan photos and signed autographs. Kim described why she settled on “Gold” as the name for the perfume: “Gold is a luxury that stands the test of time, a universal symbol of sophistication and glamour.” Kardashian continued: “Like a stunning piece of precious jewellery, ‘Gold’ lends everyday style a surge of seductive sparkle and timeless beauty.”
After the launch she took to Twitter to thanks fans for coming: “So many sweet & thoughtful people came out to support my new Kim Kardashian Gold fragrance! I love you Vegas… now heading back to LA!”
- Kim Kardashian perfume launch
Kim Kardashian Perfumania Launch
Kim Kardashian has been getting out and about in New York again, on Thursday hanging out with fans and friends. Kim recently appeared in Donald Trump’s TV show “The Apprentice”.
Kardashian took showed up to the Perfumania launch after filming The Apprentice to celebrate and show fans some new perfume products.
Kim tweeted about the event: “My new Kim Kardashian fragrance is featured on this week’s Apprentice! Thx Donald!”
Donald Trump also tweeted back: “It was a treat to have Kim Kardashian and my friends from Perfumania join us this week on The Apprentice. I admire Kim and her success and we were happy to have America’s largest fragrance retailer on the show.”
- Kim Kardashian Perfumania Launch
Kim Kardashian creating her perfume
Apparently Kim Kardashian has been a naughty girl and offended one of her corporate masters! Kim Kardashian created a scent for perfume shop Sephora but due to a conflict, Sephora have removed Kardashian’s perfume from the shelves.
Kardashian created the scent with the help of manufacturer Lighthouse Beauty then entered an exclusive contract with Sephora. That contract is about to end and apparently Kim took the scent to Macy’s and Target executives, looking to sign with them. Sephora found out and are extremely annoyed about that, as they were expecting first bight at the cherry!
In fact they were so disappointed that they removed Kim’s perfume from the shelves! Good news for the ladies is that we will see it at Target soon and no doubt it will be a lot cheaper.