Kim Kardashian has appeared on the cover of the latest issue of Success magazine for her fantastic results as a “Celebrity Marketer”. The magazine lists the numerous success Kardashian has had in the business world including: the DASH clothing boutiques, the Kardashian Kollection handbag line, the Kardashian Kolors cosmetic range, the Kim Kardashian fragrances, the Belle Noel jewelery collection, the Shoedazzle online shoe store and many more.
Shoedazzle.com for example was co-founded by Kim in 2009 and is currently valued at $280 million dollars. Members pay $40 a month and receive a pair of shoes, jewelery or a handbag from a stylist selected showroom. Just another of Kardashian’s successes.
Kim has come a long way since the age of 19 when she started her first business venture – cleaning out friends closets of unwanted clothing and selling it on eBay. She has also managed to get past the embarrassment of the Kim Kardashian Sex Tape, which was released by former boyfriend Ray J.
Kim explains her continuing success to the magazine, it’s all about goal setting: “Every six months my mom and I set goals and visions for what we want to achieve. Then we write a goal that is outlandish and outside what we think is our goal range.”
One of those goals was to have a fragrance, which was at one point an outlandish and difficult dream. Well Kardashian now has 3 fragrances and is said to be working on releasing a 4th. Kim says that pushing at the goals, no matter how high they are eventually pays off. Maybe not within a year or more and not always in the way you might expect.
Kim has a massive fan base to market her products to as well – nearly 7 million on facebook and nearly 11.6 million Twitter followers. So when she launched a product it is immediately in the face of millions of consumers.
However Kim isn’t looking to exploit her fans. “I feel like I’m giving my sisterly advice,” Kardashian told the magazine, “I’ll listen to fans’ comments and questions asking what skincare do I use or what fragrance I like, and I feel I’m in a position that I can answer those questions well.”
Kardashian also says authenticity is important. The Kardashians love the products they make. “People aren’t stupid, You really have to love what you do and you really have to believe in what you’re working for, for everyone else to believe you.” she said.